I'm doing a brand development and trying to identify exactly what Lateef Accessories is, what is stand for and who my target market is. I'm sure I'l be revising this area quite a bit in the near and distant future. So far, here are my thoughts...
What kind of woman wears Lateef Accessories?
Her mission:
To string together a nurturing sisterhood of awareness, motivation, and support for women of various ethnic backgrounds. Women who support other women developing their skills/passions. She desires to empower women through creativity and unity, finding strength and courage through one another and their passion; despite the circumstances inhibiting the growth of the black/brown communities.
Her Personality:
This woman prefers structure, balance and harmony, she is stoic in appearance but the spirit of a gypsy fleets within her. She is empathetic and ever feminine, never brash nor bumptious. Her longing to travel, wander grand canyons, explore lush forests, and stride through exotic sands contradicts her workaholic nature. Despite this woman's goal-driven, an all-business exterior, her grace and loving spirit spills through her actions with ease.
Her Aesthetic:
This woman is influenced by multi-cultural themes. She is mature with a unique elegance, at times edgy and bold. Her boldness however is not flamboyant, just as in attitude she is modest and moderate in attire. Her wardrobe is minimal with an elegant juxtaposition of structured and loosely draped garments. Her taste reflects her personality, the joining of organic and geometric shapes expressing balance. She has a taste for the richness of gold, brass, and bronze tones with the occasional burnished silver piece. Her accessories compliment and bring personality to the simplicity of her garments. ❤
